Milk is the single largest agricultural commodity by value contributing 7 percent of the national economy. Dairying has become an important secondary source of income for millions of rural families and has assumed the most important role in providing employment and income generation opportunities mainly for women and marginal farmers. Dairying plays an important role in socio-economic development of rural households in the country. Major share of the milk in the country is produced by small, marginal farmers and landless laborers. Small land-base encourages the farmers to practice dairying as an occupation subsidiary to agriculture. Income from agriculture is seasonal, whereas dairying provides year-round income and generates gainful employment in the rural sector. The drivers of demand for milk in India are population growth, urbanization and increasing per capita income. The dairy sector is therefore an important vehicle for inclusive development in the country.
- To ensure assured and remunerative market round the year for the milk produced by the farmer members.
- To make available quality milk and value added dairy products to consumers.
- To build & develop village level institutions as cooperative model units to manage the dairy activities.
- To ensure provision of inputs for milk production, processing facilities and dissemination of know how.
- To facilitate rural development by providing opportunities for self-employment at village level, preventing migration to urban areas, introducing cash economy and opportunity for a sustained income.
The philosophy of dairy development is to eliminate middlemen and organize institutions to be owned and managed by the milk producers themselves, employing professionals. To sum it up, every activity of Amuthu Milk Dairy Products Store revolves around meeting one basic objective: ‘Achieve economies of scale to ensure maximum returns to the milk producers, at the same time facilitate wholesome milk at reasonable price to urban consumers’. Ultimately, the complex network of cooperative organization should build a bridge between masses of rural producers and millions of urban consumers and in the process achieve a socio-economic revolution in every hinterland of the State.
Vision
Formed to provide consumer goods at reasonable prices, eliminating middlemen by purchasing directly from producers. Supports small producers by providing necessary production items such as raw materials and equipment. Assists small producers in marketing their products by collectively selling on their behalf.
Mission
Small farmers form these societies to gain benefits of large-scale farming. Provides financial assistance to members by accepting deposits and granting loans at reasonable interest rates
Our
Services
Grama Consumer Cooperative Society also provide loans to members at low rates of interest, protecting the members from massive debts to traditional moneylending agencies. We serve a basic but highly personalized banking role in a sense. We have deposit schemes in forms of saving accounts, FD, RD, pension schemes, etc. The money procured is then given on loans to members as personal loans, agricultural loans, housing or vehicle loan, etc. Grama Consumer Cooperative Society are regularly aided by state and national government subsidies and funding.